Vita Yachts | Garage Italia

Concept | Production | Post


Client: Vita Yachts

Agency: Mandrake

Creative Director: Vladimir Jedlicka 

Executive Producer: Luisa Bonello 

An exclusive model of Vita Yacht's flagship electric powerboat has raised the extraordinary sum of €1.8 million at the 2018 Monte Carlo Gala for the Global Ocean.
Customised for the occasion by Garage Italia, the high-end personalization hub founded by Lapo Elkann, the boat sparked a furious bidding war. It was the highest selling item among lots that included donations from Madonna, Mick Jagger and Chopard. The star- studded event raised a record-breaking €21 million to support the vital work conducted by the Prince Albert II of Monaco Foundation on behalf of the world’s oceans. 
Vita Power was established in 2017, with the aim of bringing the latest in automotive technology and engineering to the marine world. Its team comprises a naval architect at the forefront of electric boat design, a head of production from the super yacht industry, and a head of power and performance who was formerly a key member of the Mercedes F1 engineering team. 

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